4/30/2023 0 Comments Textual descriptions![]() ![]() Textual analysis in the social sciences sometimes takes a more quantitative approach, where the features of texts are measured numerically. Social scientists use textual data to draw empirical conclusions about social relations. In the social sciences, textual analysis is often applied to texts such as interview transcripts and surveys, as well as to various types of media. Researchers seek to illuminate something about the underlying politics or social context of the cultural object they’re investigating. Textual analysis in this context is usually creative and qualitative in its approach. They might analyze many different aspects of the text: Usually working within a particular theoretical framework (for example, using postcolonial theory, media theory, or semiotics), researchers seek to connect elements of their texts with issues in contemporary politics and culture. Researchers in these fields take media and cultural objects – for example, music videos, social media content, billboard advertising – and treat them as texts to be analyzed. In the fields of cultural studies and media studies, textual analysis is a key component of research. ![]() Textual analysis in cultural and media studies While textual analysis is most commonly applied to written language, bear in mind how broad the term “text” is and how varied the methods involved can be.
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